Lets start from the beginning...
What is a directory site?
Well for instance lets say you own “blahblah diners.com” or something a site where visitors can go and review local diners listings all in one place. It would be considered a blahblah diners “directory site”.
Diners pay you a monthly fee to have a listing on your site. It could be $49. Per month, or $79 , or $99 or even $1,000 per month. Depends on who you market to and what you want to charge.
Checking out findlaw.com, or dentistcom, or realestate.com, whatever...many directory sites charge each customer over $1,000 per month depending on the niche.
Yellow book 360 charges $79. Per month, and they have thousands of listings.
Let me break that down for you, a thousand people paying you $79 per month is $79,000.00 per month. Is almost a million dollars per year in residual income just for managing one single site!
Fact is that if you have a ranking local site, in any industry’s niche, or can build one, everybody in that niche wants and needs to be on it, and they are willing to pay you!
BIG QUESTION HERE: How do you sell it?
ANSWER: How does everyone else sell it?
Yellow book 360 sell hundreds of listings per day, with their what?
But the beauty is that being such a high value and low cost to get started , you can sell listings with classified ads, flyers, easily door to door, all kinds of stuff, because being on a good directory site that is ranked is worth money, and is an interesting proposition.
Did you know you can even sell listings on a pre launch, before you site is even on the first page, and the listings will help get it there?
So Next Question:
How do you rank them?
“Cherry Pick Your Markets”.
National sites are hard to rank, but local ones are easy...and each customer you list helps you rank even higher! But what if you don’t live in little rock?That’s the beauty.You could really market ANYWHERE, because this is the kind of sale you can easily close over the phone.
Directory sites in my opinion are really the perfect offline business model.Any newbie can start one... with a vision, and some passion to make it happen.Once you see the potential you would be hard pressed to hold yourself back from starting one.