1. Is the software within your
price range? There are so many costs to think about when starting a business (an online
business). With a very quick search of Google, yahoo, bing you will find that
business directory software ranges from 50$-1500$. Begin by narrowing it down
to the ones within your budget and then ask the questions below.
2. Is there a live demo to try?
This is more important than you
might think. Many great ideas come to a halt simply because you buy software
only to find out that it does not do what you thought it would be. So first Try the demo!!!
3. Can you create free listing on
the packages? Even though the
purpose of your business
directory might be to make money and get people to pay to list with you, the
number one way to increase traffic to your business directory is to offer free
listing packages. This way you will get more users, more visitors and more
chance that your businesses will want to upgrade to better packages.
4. Can you customize listing
packages to sell your businesses? Of course you will want to create one or
more upgrade packages for your businesses to purchase. Check to see that your
web directory software allows you with some of the choices. Some features that
business might pay for include: logo and photo uploads, business highlighted,
higher ranking in the search results, homepage featured and etc.
5. Is it easy for new businesses
to register to list with you? The beauty of an online directory is
partially in its automated functionality. Check to see that it is easy for a
new business to register, and also is the software you are buying allows you to
review listings before they are added.
6. Is the software optimized for
search engines? This is sort of behind the scenes information that is in
fact very important. A good business directory will make sure that your
listings are indexed in a way that is search engine friendly.
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