promoted by : www.ezydir.com
Business directories are
so popular because they provide value to a wide range of users. Let’s take a
quick look at how they benefit their three main stakeholders.
1.
Directories allow visitors to
make an informed decision by making all options available in one convenient
location — if someone wants to eat out, they can find all the restaurants in
their town, their locations, prices, and overall ratings.
2.
Directories can drive more customers for the listed businesses.
3.
Directories have the potential to be very lucrative assets if they drive enough
traffic, which is great news for the directory owner —
that’s you!
Today, ezydir directory software will be providing
quick tips for setting up a business directory, but first, let’s look at four
ways you can make money from one.
1. Paid
Listings
Many directories charge
businesses for the privilege of being featured in the directory – either
one-off fees or recurring, monthly rates.
The more traffic your
directory receives, the more interest you’ll get, and the more you can justify
charging.
However, personally I
think there are better ways to monetize a directory. Consider this: A directory
is most valuable as an all-encompassing resource for one very specific need —
like listing Italian restaurants in a town. The moment you start excluding
businesses who won’t pay to be listed, you’re providing less value to your
visitors. In the long-run, this could restrict your directory’s potential.
2.
Featured Listings
The top listings in your directory
will be seen the most, and, in theory, will receive the most clicks.
Most businesses will pay
for the benefits that come with being featured prominently in your directory.
Allocate the space at the top of your directory for featured listings, and charge a monthly fee.
3.
Referral Fees
Business directories are
well positioned to charge referral fees/commissions for any business they
drive.
A business owner may not
have the cash to pay for a spot in a directory. Put some extra cash in his
wallet, though, and most will be willing to give you a cut.
Many directories will
charge referral fees for the business they drive, or a fixed fee for each click
generated.
4. Sell
Leads
One of internet
marketing’s most timeless of mantras: “the money is in the list.”
Now, in my opinion, every
website should be building an email list from day one. When it comes to
business directories, things are a little bit different, though.
After all, it’s difficult
for you to monetize your list directly — but the
businesses listed in your directory can! Essentially, every subscriber is a
qualified lead that many businesses will be interested in buying.
How to
Build a Directory
Ezydir will use a
dedicated design suitable for a directory website, plus all the directory
functionality is built-in. On the other hand, using a modules & components allows
you to choose any design as you want, and you can simply bolt on the directory
functionality you need.
Personally, I’d go with
module, simple because it gives you more design options — if you use a
directory theme, there are a limited number of designs to choose from.
Whichever option you
choose, Ezydir Directory Software is the best solution.
One of the best things
about creating a business directory is that you can decide what level of
competition you’re willing to take on.
The wider your
directory’s reach, the more competition you’ll face. You could go
hyper-targeted, focusing on one specific industry in one small town. Or, you
could aim bigger and open your directory up to a variety of industries,
focusing on a wider geographical area.
This makes them a great
way for people of all skill levels to make money.
Do you run your own directory?
Get Free Consultation with Our
Experts : info@thesoftlets.com
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article tags : business listing software, directory software
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