Why Blogging is important for an online business?

What is a blog?

A blog is a really important part of an online business because it updates people with your endeavors and achievements. Blogs have just moved on to become more than mere online diaries. Internet has becomes a medium for social activity and that is how Blogs have gained popularity. Blogging nowadays has become very important because it informs people about the new advancements in the field commerce, education and technology. There are millions of people who read blogs to update their knowledge. In the recent time every business has started making use of the blog as a part of their marketing strategy. Blogs consist of links that redirect people to your website, where people get to know more about your business and what you do.

   

A blog provides a voice to the company. It becomes a place where people could talk about new products or services,  and comment on news topics or market trends. Blogs are the kind marketing investments that are cost-effective because the blogs you write is helps in increasing your brand awareness and promote your products and services. Blog encourages interaction, comments and feedback. You must not discourage your followers and regularly reply to their comments. A blog will earn you the trust of your Customers as they will consider you as a reliable resource for information on your industry and then finally they will come to you to buy your services.

5 Basic & Important Steps for Good Blogging & SEO

Keyword Research

Doing a Keyword research is really important for SEO (Search Engine Optimization). You must be aware of what your potential readers must be looking for on the Internet. You should put yourself in the shoes of your readers and search for keywords and phrases mostly preferred by a reader. Generally people do not like to write a whole sentence to find an information therefore they type few words and the search engines provide them the results.

Use Keywords in your Content

After hunting for the keywords you have to include it in your blog content like Title, Headings & subheadings, Introductory sentence, Concluding paragraph, Anchor text and Title tags and meta descriptions. Try not to  fill your content with the keywords otherwise it will become repetitive and will irritate your readers.

Use Keywords in Images

It is important to upload pictures in your blog so that it becomes more engaging but you also be careful about the fact that the search engines must recognize them. In order to do that you must use your keywords in the file name and  in the description of the image.

Use Back-links

Trying to build links by providing information and links about different topics so that people get redirected to that page as well. Internal linking or back links is a healthy activity in terms of SEO. these links will result in higher search engine rankings.

Blog Subscription

You must make sure that you never run out of readers, therefore you must include RSS or Feed Subscription Buttons so that readers could hit that start following your feeds. This will help readers by sending notification to them and they don’t have to periodically visit your website.