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Thursday, 13 April 2017

How Google Analytics works in your favor?

What is Google Analytics and What does it do?

Google Analytics is a free Web Analytics service given by Google so that website publishers could keep the tracks and reports of the traffic on their website. It is considered as one of the most important tool in Search Engine optimization. Most of the online Businesses or website use the services of google analytics. If you know to use google analytics then will help you measure your website traffic, ad revenue, SEO, engagement and track the social media activities.

The Google Analytics cookie stores a unique identifier which allows the website  to recognize you during your revisit. It also stores the information about the pages your web browser visits. It keeps the track of when did the browser visit a website and how long the user remained on that page or website. This is all done through the IP address of your Computer, Laptop. Mobile or tablet through which the Google Analytics receives the browser's location.

Features of Google Analytics include:

  • The tools for data visualization include a dashboard, motion charts that displays changes in data over time and finally scorecards.
  • Integrated with other Google products, such as Google Ad-words, Public Data Explorer and Website Optimizer.
  • E commerce tracking.
  • Connect to Google Webmaster Tools.
  • Custom reports.
  • Sharing and communication through Emails.

What are Benefits of using Google Analytics?

Track Traffic Source

Google Analytics allows us to know how visitors come to our website like how many people visited our website through external or referral links from other website, how many users visited through paid advertisements or organic searches from search engines. This helps us in calculating the various ways of traffic sources and whether our advertisements are in good use and luring more traffic.

Check Page Popularity

Google Analytics gives information about the most popular or frequently  visited pages on our website.  This information helps us to know which pages of our website are liked by the visitors so that the content can be improved to get more traffic. Using the information provided by analytics  you can do a new copy writing on any page that is not converting well and it will eventually we can improve the website pages to generate more revenue.

Traffic flow

Google Analytics displays the traffic flow on our website so that understanding the statistics of our visitors becomes easy. It specifically shows the traffic that are coming from desktops, mobiles or tablets and accordingly the flow can be managed. We can see the visitors responses of the visitors on our landing pages. We can see the bounce rate so that we can work and improve those pages.

Bounce Rate

Bounce rate is determined based on the page views. The bounce rates are high when visitors only view a single page before leaving and it happens because we are not providing relevant information or the visitors accidentally visited our website. The bounce rate of our website depends on the content quality and relevance. This helps us to improve the landing pages with high bounce rate.

Visitor’s Information

Google Analytics gives us the information about the visitors visiting our website. We can see from which the visitors is accessing our website like the country and city. This helps us to understand whether marketing campaigns or keywords will help in getting more traffic. We can improve and modify the content so that we maintain our old visitors and at the same time we also receive new visitors.


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